At the time, many actors … Above: 1915 Maison C. Its product is in liquid form … Having resigned from Warner Brothers in 1950, Perc is now referred to as the ‘Dean of Hollywood Make-up Artists’. Westmores continued to operate through the 1960s and built new manufacturing facilities in Newburg, New York State in 1969. This is the official website for the Town of Westmore, Vermont. Paperback. Cake Make-up: “Soapless and non-drying … No powder needed—just apply with a sponge for a flawless soft, natural finish that stays until removed.” Cream Make-up: “[M]akes your skin look soft and radiantly alluring . Each contained a ‘Type-Harmonized’ chart listing the Westmore make-up shades best suited for its complexion type. 1935 Monte Westmore shows a permanent waving machine to Frederic March [1897-1975] during the opening of the Westmore Salon of Beauty. A powder specially created for use with Overglo or any tinted cake, cream or liquid foundation.”. Meet your all-in-one kit for instantly younger looking eyes, face and lips. I do not know where Ern learnt to be a wigmaker but Perc had apparently trained with Cervi Cesar, a major competitor of Max Factor. 1939 Perc Westmore’s Perfect Make-up Guide. I’ve posted photos before of the exterior of the House of Westmore … © 2020 James Bennett   Email: cosmeticsandskin@gmail.com Twitter: @cosmetics_skin Vogues in beauty come and go then crop up again in the never-ceasing search for something new—G. Above: 1951 As this cartoon suggests, the Westmore salon may now have been relying on tourists for much of its business. The business was closed in 1965 but the building still stands today. House of Westmore (New York) acquires remainder of Kurlash. He could hand out up filled in charts to 1200 women every hour. Westmores open new salon. This meant that there were now two House of Westmore corporations, one in New York which produced and distributed the House of Westmore cosmetics and the original company in California which received royalties from the New York firm and ran the Salon of Beauty. hazel eyes and brown hair. Hollywood, CA: House of Westmore. At the Town of Westmore, Vermont, we … By 1944, he was listed as a company vice-president along with his brother Wally. 52 reviews for Westmore Beauty, 1.3 stars: 'The marketing is very deceptive. Each article covered one face type along with some make-up and hair styling ‘rights and wrongs’. Concealing Makeup and Body Coverage | Westmore Beauty … The Westmore family's makeup journey began with George Westmore, a British wigmaker. It may have been as early as late 1935 or as late as early 1937. Eye Shadow: Blue Gray, and Brown. Mascara and Eyebrow Pencil: Black, and Brown. Few actors had photogenically perfect features. Overglo Face Powder: “[M]ade in only one practically colorless shade which is suitable for every Foundation-Tinted Complexion. On April 13, 1935, the four oldest of the six Westmore brothers – Perc, Monte, Wally and Ern – opened a luxury beauty salon at 6638 Sunset Boulevard, Hollywood. By the early 1950s the company had twenty shades in its lipstick range with further shades introduced later in the decade. WestmoreWestmore. First Posted: 20th June 2018 Last Update: 8th November 2020. Although Westmores made some attempt to colour coordinate its lipsticks, rouges and face powders the company did not make nail polish and this must have had a limiting effect on sales. The introduction of Hazel Bishop’s Lasting Lipstick kicked off a renewed interest in indelible lipsticks in the United States in the 1950s. 399,428. Westmore Beauty Ultra, LLC All Rights Reserved, https://www.westmorebeauty.com//flawless-body-%26-face-essentials-WYPG037.html. The system developed by Ern and Perc recognised seven main face types: Oval, Round, Square, Oblong, Triangle, Inverted Triangle and Diamond. 1937 Damage done to the House of Westmore Salon of Beauty on May 3 during the Federated Motion Picture Crafts strike. This ended cheap endorsements from movie stars for Westmore cosmetics – a problem that also affected Max Factor – and was one of the reasons why all references to Hollywood in Westmore advertising ended by 1960. They made the most of their name by opening a salon at 6638 Sunset Boulevard. The amount left on the finger was said to be all that was needed to cover the face. Just smooth on with fingertips. To link to this object, paste this link in email, IM or document ... Hull-House … At age sixty, … See reviews, photos, directions, phone numbers and more for Westmore locations in Lombard, IL. Putting the customer on the “assembly line”. This idea, developed by Perc Westmore, suggested that Westmore cosmetics did not have any of the ‘harsh tones’ or ‘ageing gray shades’ found in other make-up ranges. In 1939, Perc condensed this information into a booklet, ‘P… Pioneers of their industry, the Westmores' not only created, but they defined the role of makeup artists in Motion Pictures. House of Westmore (Hollywood) begins selling cosmetics. It would appear that Perc was the driving force behind the development of the salon and its associated cosmetic line. Westmore’s low margins and limited product range meant that its television advertising budget could only stretch to the occasional trial spot and the New York company never effectively engaged with the new medium. See more ideas about Westmore, Hollywood, Vintage makeup. The Westmore beauty book. House of Westmore, Inc. established in California. This kit does it all! As companies like Revlon and Hazel Bishop demonstrated, television could be an extremely effective marketing platform for cosmetics but was very expensive. The American Perfumer & Essential Oil Review. Described as non-chromatic (non-colouring), it came in one almost colourless tone that could be used over any shade of foundation, making it the first commercial face powder of its type. See also: Corrective Make-up (Concealers). The way this was done developed over time. In 1948, Westmores introduced a third Overglo cosmetic, Overglo Creme-Cake in seven shades, which I assume were the same as the Overglo Liquid Cream. Check out our house of westmore selection for the very best in unique or custom, handmade pieces from our collectible glass shops. Cosmetics in the line were packaged in gold, black and jade-coloured containers stamped with a Westmore coat of arms. 2004 Westmore Grove Dr is a house in PLAINFIELD, IL 60586. Above: 1942 Bud Westmore conducting a Westmore promotion using the ‘assembly line’ technique. Easy to apply.” Party Puff: “Creamy powder make-up containing miracle ingredient ‘Ever-Tex.’ Feather light. Frank has joined Perc, Wally and Bud Westmore. The following year, Westmores bought Diamon-Deb, Inc., makers of manicure equipment including nail files, which they merged with Kurlash. The Westmore … Overglo Creme-Cake: “Treat your face to this creamy smooth make-up for complexion beauty without that ‘masked’ look. Please turn it on so that you can experience the full capabilities of this site. The management as Westmores must have had a change of mind about these purchases as they sold the combined company to Harold M. Mitchell, Inc. in 1964. Beauty Stick: “Covers dark circles, blemishes with, just a touch. After 1940, the company fell back on its close ties to Hollywood to sell its cosmetics, using endorsements from movie stars and Perc’s, Wally’s and Bud’s connections with major Hollywood studios – Perc at Warner Brothers, Wally at Paramount and Bud at Eagle Lion, 20th Century Fox or Universal. This marked the end for ‘Color-Filtered’ cosmetics. Only 12 left in stock - order … He moved to the United States and began working at Metro Studios in Hollywood in 1917. Above: 1973 A Westmore Cosmetic Center competing with other budget cosmetics in a Woolworths store in Boston. Pencil lipsticks such as Revlon’s Lip-Fashion (1948) made an appearance after the war and, in 1951, Westmores introduced its own version, French Formula Pencil Lipstick in True Pink, Light Red, Red Red, and Orange Red shades. 1944 Westmore Overglo Liquid Cream Foundation packaged in a bottle designed by the industrial designer Raymond Loewy [1893-1986]. If you’re not completely satisfied simply return the bottles, even if empty. Unfortunately its ‘Matched Make-up’ promotions were missing a vital component, nail polish. We suggest that you obtain a Certificate of Mailing from your post office and keep it for your records until your refund appears in … Westmore, F., & Davidson, M. (1976). New Products: French Formula Pencil Lipstick. Westmore, E., Westmore, W., Westmore, B., Westmore F., & Westmore M. (1956). By 1960, most of the shares in the New York Westmores were in the hands of the Finkelstein family who had connections with Glemby Inc., a company that operated a chain of beauty salons in hotels and department stores across the United States and elsewhere. He did not find employment with any other Hollywood studio and this cost the company a valuable marketing tool. 1937 House of Westmore Type-Harmonized Cosmetics. Appellee, House of Westmore, Inc., is the manufacturer of a cosmetic preparation sold under the registered trade-mark "Overglo," issued January 5, 1943, as No. It is also possible that the market for the cosmetics was wrong, that movie glamour only had good sales sales appeal at the lower end of the cosmetic market. 1940 Westmore Make-up Kit, foundation powder, rouge and lipstick. In October, 1938, the company began an extensive advertising campaign with the make-up advertised as ‘Color-Filtered’. The son of an English wigmaker, he began his Hollywood career in 1921. He had done this many times before but this time it was accepted. In 1942, the company introduced Overglo, a semi-liquid foundation in six shades, increased to seven by 1944. The new line was boxed in green and gold containers with the Westmore crest, so had some similarity with the earlier higher-priced line, but were marked at two low price points – 25¢ and 50¢. Lipstick: Debutante, Pepper Red, Strawberry Blond, Glorious Red, Charel, and Garnet. The 1950s would see a number of developments that affected how Westmore marketed its products. Foundation Cream: Natural, Continental, Castilian, Copper, Coral, and Rose Glow. Westmore Family. The Westmores of Hollywood. The woman would then pass onto an assistant who would mark the correct Westmore Foundation Cream, Face Powder, Rouge, Lipstick and Eyeshadow for their colouring as indicated by Bud. Try Westmore Beauty for 60 days. Percival Harry Westmore (29 October 1904 – 30 September 1970) was a prominent member of the Westmore family of Hollywood make-up artists.He rose to the position of Head of the Warner Bros. make-up department, and with his brothers founded the studio "The House of Westmore… 1942 Westmore chart used in a Westmore in-store promotion. The outbreak of the Second World War caused Ern to return to the United States bringing this operation to an end as well. Look flawless in minutes with Westmore Beauty's revolutionary line of cosmetics that lift, firm, smooth and enhance your natural beauty. (1947). Lipsticks had become more important during the war and, along with Overglo, the company spent a good deal of its immediate post-war advertising budget on them. Two Max Factor employees defected to Westmores with him: Leonard Dean Smith, who was put in charge of the House of Westmore advertising and publicity; and Ismael R. Alvarez, who was made Westmore’s general sales manager (The American Perfumer, 1935). . Home Adele Fay Williams Collection of Drawings and Prints (Lewis University) "Westmore" the Lewis Moore Place; Joliet (Ill.) 1927 Reference URL Share . A gold, foil-covered ‘Gold Book’ was available for each type. New Products: Overglo Liquid Cream Foundation. In 1938, to alleviate their financial difficulties, the brothers sold the Westmore wig department to Max Factor for US$100,000 and signed a 30-year license agreement that transferred the manufacturer, distribution and sale of Westmore cosmetics to a new House of Westmore company established in New York. Shades: Red Signal, Garnet, Jarol, Pepper Red, Glorious Red, Deb and Strawberry Blonde. Above: House of Westmore Salon of Beauty in later years. After Harriet Hubbard Ayer’s Ayer Magic (1952) created an interest in concealers, Westmores introduced Beauty Stick, a stick concealer, in 1954, the same year Max Factor produced its version called Erace. The initial seven products in the new line – Cleansing Cream, Foundation Cream, Powder, Dry Rouge, Cream Rouge, Eyeshadow and Lipstick – were released in 1938. 1951 Westmore Tru-Glo Liquid Make-up and Hollywood Lipstick. Rouge: Debutante, Pepper Red, Glorious Red, Charel, and Garnet. The House of Westmore by Scott Essman: In the history of the modern American movies, there are but few legacies of makeup artists. House of Westmore (New York) acquired by Syntex, Inc. In 1950, Perc Westmore submitted a letter of resignation to Warner Brothers. Conceals tiny lines and blemishes. As with other pencil lipsticks from this period they had a limited appearance. The lease agreement with the Californian company had expired by then and the Hollywood Salon of Beauty was no more; the Westmore brothers having shut it down in 1965. Make-up in the range was ‘Type-Harmonized’ which meant that its shades were keyed to a woman’s overall complexion – Blonde, Brunette or Redhead. He lost the ability to be seen making up Hollywood movie stars and references to him after this date fall back on calling him ‘The Dean of Make-up’. Invisible on skin. Westmore Beauty Book -- A Complete 1950s Guide to Vintage Makeup, Hairstyling and Beauty Techniques Bud Westmore. Your browser's Javascript functionality is turned off. Find 174 listings related to Westmore in Lombard on YP.com. By then, the company had also bought Orlin Laboratories, Inc., a private label firm that had been making cosmetics for Westmores and other cosmetic companies since 1944. 1942 Westmore Hollywood Pickup Kit: Cleansing Cream, Freshener, and Dry Skin Cream. To use Overglo, you shook the bottle well, removed the cap, and turned it upside down upon a forefinger. 1951 Westmores of Hollywood. Gives that smooth, natural ‘party-fresh’ look every minute of the day.”. Above: 1935 Reception room in the Salon of Beauty with eggshell-shaded carpet and matching leather furniture, huge mirrors and ivory-coloured crystal bead drapes. Their sister, Dorothy Westmore [1907-1931], who was also a trained make-up artist, and only one year younger than Wally, had tragically died in childbirth in 1931. Before he left, Perc assigned a toupee patent he had developed to Max Factor (US Patent No: 1845380, 1932). Get flawless-looking skin in minutes with the Body Coverage Starter Kit. Perc Westmore’s perfect make-up guide. Perc had spent US$5000 to have a genealogist trace the Westmore coat of arms back to eighteen-century England but the lineage and although the coat of arms developed from them proved to be bogus it remained on the packaging. This 2,000 square foot house sits on a 7,405 square foot lot and features 3 bedrooms and 2.5 bathrooms. Apply … with fingertips to create a flawless natural beauty. Alvarez had previously worked to establish Max Factor’s export business. Perc, Ern and Wally staged make-up shows at the United Service Organizations’ Hollywood Canteen (USO) and the brothers also provided make-up advice for service personnel disfigured by facial injuries. A grand Mediterranean Revival-style home once owned by Percival “Perc” Westmore, a member of the famous Westmore family of makeup artists, has come on the market in the Hollywood … House of Westmore, Inc. (Hollywood) trade marked. Above: 1937 Westmore cosmetics on display at a Homer Drug Company store. The Westmore brother’s contributions to the American war effort were mixed. Information on this first Westmore line of cosmetics is very sparse. House of Westmore (New York) builds new manufacturing plant on Pierce’s Road, Newburgh. Compact's lid is decorated with coat of arms and stamped The House of Westmore, Hollywood. Unfortunately, all trace of these mirrors has been lost. A third factor that affected the company was the rise of television. Puffs on in seconds. Initially, the Westmores tried making personal appearances demonstrating make-up techniques. New Products: Beauty Stick, a stick concealer. House of Westmore (New York) sells Kurlash-Diamon Deb to Harold M. Mitchell, Inc. 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